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The Future of PPC Best Practice

As we come to the end of what has been a very different year for us all, it’s time to think about the PPC best practices from the last few months and what we can expect for the future to further improve the performance of your paid search campaigns. Not only is this a...

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What Is Demographic Segmentation, & How Do You Do It?

What Is Demographic Segmentation, & How Do You Do It?

One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: "U Can't Touch This" by MC Hammer. This rap video (and those harem pants) made reverberations that are felt...

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9 Custom Reporting Tools For Your Marketing Team

9 Custom Reporting Tools For Your Marketing Team

When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to...

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The Ultimate Guide to Marketing Campaigns

The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies...

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The Ultimate Collection of Free Content Marketing Templates

The Ultimate Collection of Free Content Marketing Templates

Does any aspect of your job intimidate you? For content creators, sometimes the most stressful part of the role can be opening a completely blank document to start a new project. Whether it's writing a blog post, designing an infographic, or creating an ebook, it's...

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Everything You Need to Know About Landing Page Design

Everything You Need to Know About Landing Page Design

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all,...

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How to Build a Website: A Step-by-Step Guide

How to Build a Website: A Step-by-Step Guide

Studies show that between 70-80% of consumers research a business online before visiting in person or making a purchase. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or...

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